Starting on August 27th 2018

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Creating Engaging Web Video Program

Watch the video below to see some of what we're going to work on when we kick off Creating Effective Web Video.

 

Week 1 Choosing a video type

We’ll start by going through all the different types of video you can make for the web so you can get the best results for your desired outcome.

You might want to create a product video, using the whiteboard technique or a demo video using the explainer technique. By selecting the correct video type you can get your message out there in the most effective way..

You can create these with very little technical knowledge using the software tools I recommend.

Week 2 Pre-Production

Next, we'll look at getting all your preproduction done so you can arrive at your next shoot relaxed and get exactly what you need to capture with your camera.

I've been workshopping this pre production technique for years and it’s one of the most overlooked aspects of video creation.  

Week 3 Shooting Video

We'll then focus on shooting video. 

This will help you get the best visual results possible by using the best camera for the job and most importantly using it correctly on the shoot.

Equally important is capturing sound at the best quality possible as well as avoiding any possible lighting issues. 

Your video will look and sound professional and your viewers will be even more engaged with the content if you get this right. 

Week 4 Editing Your Video

One of the key skills to creating engaging video is editing. You'll learn to create your own way to organise all your footage, trim your shots and create a compelling professional video, complete with graphics, moving titles and great sounding audio.

Week 5 Uploading and Optimising

Next we'll cover uploading to the web - So you can match your video content to the best possible platform and get maximum engagement and views.  There’s much more to this than just uploading a file !!  Video SEO and content to platform matching are essential.

 

Week 6 Video Performance Analytics

Another often overlooked part of creating quality web video is monitoring your video's performance. 

It’s essential to evaluate where all the views are coming from, especially the most viewed parts of your videos.  This enables you to fine tune future videos to your audience.   

Week 7 and 8

We’ll finish off the last 2 weeks with Hot seat Q and A’s - so you can ask questions, get direct feedback from me and the group on your current videos and implement all the course content from the previous weeks.

Group sessions

A unique part of this pilot program in the amount of group sessions I'm making available to participants.  

I've purposefully limited the number of participants to make sure I can give enough attention to each one.  

There are 3 group sessions per week of UNLIMITED length for the duration of the course.

This is a one off opportunity at this price point and level of personal interaction with me.

Any one of these things can move the needle immediately for your videos, and my experience is that ONE of these is going to resonate with you and stand out as a “skill gap” specifically...so as we go through we'll be able to spend more time on that one for you.

  Here's how it will work...

  • Each week we'll focus on one of the video creation processes above.
  • Then, we'll get together as a group online to talk about it  (3 times per week) and hot seat specific videos and distribution strategies for YOUR business...so you can put it into action and report on your results.

 

We're going to be working closely together, so I'd like you to be sure you have some time to dedicate to this over the next couple of months.

The total cost is $750 (or 2 monthly payments of $375) and we kick off on 10th September 2018

...but for right now, I just need to know if you can get the full benefit of the program and we'll be a good fit. By talking through your social media video expectations I can figure out how you’ll get the best out of the course.

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Fill in the form and I'll give you a call to make sure you'll get the best out of the course.