We’ll start by going through some of the different types of video you can make for YouTube Ads so you can get the best results for your desired outcome.

You might want to create a pre-roll Ad or a discovery Ad depending on your goals for the campaign.

By selecting the correct Ad type you can get your message out there in the most effective way and get positive ROI.

You can create and target  these Ads with very little technical knowledge using the software tools I recommend.

Next, we'll look at getting all your preproduction done so you can arrive at your next shoot relaxed and get exactly what you need to capture with your camera.

I've been workshopping this pre production technique for years and it’s one of the most overlooked aspects of video creation.  

We'll then focus on shooting video. 

This will help you get the best visual results possible by using the best camera for the job and most importantly using it correctly on the shoot.

Equally important is capturing sound at the best quality possible as well as avoiding any possible lighting issues. 

Your video will look and sound professional and your viewers will be even more engaged with the content if you get this right. 

One of the key skills to creating engaging video is editing. You'll learn to create your own way to organise all your footage, trim your shots and create a compelling professional video, complete with graphics, moving titles and great sounding audio.

Next we'll cover uploading to the web - So you can match your video content to the best possible platform and get maximum engagement and views.  There’s much more to this than just uploading a file !!  Video SEO and content to platform matching are essential.

Another often overlooked part of creating quality web video is monitoring your video's performance. 

It’s essential to evaluate where all the views are coming from, especially the most viewed parts of your videos.  This enables you to fine tune future videos to your audience.